Project:

Nike HYPERDUNK

PLUS

Type:

In-Store Display

Role:

Compositing

Creative:

This in-store display video was part of a nation-wide campaign for Nike to promote their new kicks, the Nike HyperDunk Plus.  It was used on interactive displays and televisions throughout all Nike retail stores. These photo-real animations highlighted the multi-sensors within the sole of the shoe that indicate the intensity of an athlete's exercises.  Nomadic Studio was responsible for compositing the sensors in the shoes and the panels that appear behind the shoes as they move.  This spot was created while collaborating with Superfad and Wieden+Kennedy for Nike.